Captivated by Pretensions: The Culture of Consumerism

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Date: 
Tuesday, 1 November 1994

The Witness, Nov, 1994. 2 pp.

There is a world of difference between costume and uniform in the context of public space. Costuming – through dress, mask or voice – seeks to make a cultural, sub-cultural or personal statement by challenging dominant cultural codes; in exercises image-ination.

Uniforms seek to build self- or group-esteem by reproducing the dictates of image-makers; it practices uniform-ity. 

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by Ched Myers

All articles on this site were written by Ched Myers unless otherwise specified.